Paris Art Ltd team created this VIP invitation design for Estée Lauder CRM programme entitled to embark its VIP clients on a wonderful birthday and a bespoke VIP experience.
A VIP experience should always start with a nice invitation…
Designing a card, an invitation, or even a flyer is something not to be missed. All details matter: wording, colors, dimensions, background… It’s far from easy to come with the best solution so we started with different ideas, different background colors so we could end up with several first proposals. For this work we asked our French design team to help find the right lines and ideas. The request from Estée Lauder was to be simple and powerful at the same time.
Then, the choice started to narrow, until we came to the final version designed with the similar pink background and 3 different colors for the gift ribbon: blue, chestnut and red. The hand of the lady who discovers the surprise remains fine and delicate. We all want to know what’s inside the present! Wait for it…
Our idea of a VIP experience is definitely linked to the most exclusive way to go beyond the scenes and discover a world of surprise, a world full of unexpected sensations. The VIP invitation is only a first step towards the journey of an experience. This journey will last until the gift appears! Indeed: ‘For your birthday month, we invite you for a birthday experience at the counter’. An unusual gift for a non ordinary VIP! We are sorry that we are not allowed to say what is inside but one thing is for sure: ‘Shine bright! Let us celebrate together!’ No regret to have waited. This moment will be THE moment. Well, this is how we see it and we only have one thing to tell you: Happy birthday.
The idea of painting using lipstick, eyeshadow & nail polish came with Clé de Peau Beauté who kindly trusted our unlimited creative mind. After brainstorming on creative solutions, we realized make up would be great for organizing an original event entertainment. Therefore, we launched the artistic event process and came up with fashion sketches. The main idea was to sketch guests in 10mn maximum using watercolor and the make up collection of the brand for a bespoke experience. This was a fantastic opportunity to be part of the Bal Masqué 2015 collection in which super talented artist Joji Kojima got involved in. The Japanese art combined with delicate Venetian Italian sensation has been a wonderful delight and it gave us even more inspiration for the new projects to come. Guests who would get into the Hong Kong boutiques chose their favorite mask and make up and our illustrators team would draw accordingly either live or based on a picture taken at the boutique. This led to magnificents moments.
If you wish to get into the world of the Bal Masqué 2015 collection watch the video here.
The idea of artistic event based on glass painting came as we discussed in the office with HK Sotheby’s International Realty about an original event entertainment. For the Art & Home series of five networking events throughout the year to thank their valued clients for their trust and loyalty, we were searching for creative ideas to organize an artistic event. Looking around at the glass walls of the office we thought: “why not using them?”. That’s how we decided to start searching for artistic solutions. ‘Paint Me on Glass’ concept was born.
Glass painting artistic event
During a very special artistic evening, the artist improvised on-site portraits of the guests while he also painted bodies and landscapes in the other rooms. We also invited our guests to add little touches of personal creativity so everyone could participate! Everything was made on glass: on the windows of the floor, and these windows would remain in that state during many days being kept as artistic temporary murals so it created a long-term strategy. It’s also possible to paint on smaller and individual pieces of glass to be able to take them home as a precious gift, or even to sell them at auctions to the benefit of a Charity. That’s what we did for other projects.
So during this joyful artistic event, people were meeting and cheering up, enjoying the concept and sharing it on the social networks channels. With the #hashtag on top of the portraits everyone could share the content on line and it led to passionate discussions. While the artist was painting guests portraits, leaving attendees speechless with the flawless poetry behind the strokes of the artist brush. This was entertaining and impressing everyone as this concept was realized for the first time in Hong Kong: ‘You will never guess what I saw today!’
The intervention of the artist not only brought warmth and magic to the event, but it pleased the guests and honored them, by making them become a model for the day! Bespoke experiences are always a must.
A Midsummer Night’s dream was a journey through a night of fantasy, mystery and enchantment in the biennial ball of the Oxford and Cambridge Society of Hong Kong. Paris Art Ltd brought creative solutions and bespoke experiences to this VIP event which gathered former students of the prestigious universities. With live sketching, live painting and other artistic activities the event proved to be a magical evening as Shakespearean references were prevalent through the night while many talented artists gave performances. Besides, the decoration was a must with attention paid to details and a will to transform the venue in a charming atmosphere. Memorable!
Click here to see the official webpage and here for the HK Tatler article.
Eric from Paris Art Ltd is painting the HK skyline in a very colorful way!
The painting was auctioned and got into the house of a renowned bank senior manager. The money went to the Society’s Scholarship Fund in support of meaningful projects around the world conducted by Oxford and Cambridge students.
It seems our live sketching got a waiting list!
For its corporate event, this renowned international bank wanted to invite its senior female managers into the world of Chanel. Therefore, we came up with different artistic solutions: the first one was to introduce fine Chanel inspired illustrations during the session as an event entertainment. All the ladies would be sketched in the Chanel way and we would add Chanel initials on the paper. The second was to teach about Chanel history and explain how Gabrielle Chanel built such a great empire while remaining a very chic and professional lady, so we organized a conference on Chanel life.
During the artistic event, the illustrations were personalized and done in 7mn each, by Lucie, the French fashion designer from our team. As for the Chanel conference, it seems the topic got a big interest from both women and men, everybody enjoyed learning more about Coco story…