Embark on a VIP experience with Estée Lauder

Paris Art Ltd team created this VIP invitation design for Estée Lauder CRM programme entitled to embark its VIP clients on a wonderful birthday and a bespoke VIP experience.

A VIP experience should always start with a nice invitation…

Designing a card, an invitation, or even a flyer is something not to be missed. All details matter: wording, colors, dimensions, background… It’s far from easy to come with the best solution so we started with different ideas, different background colors so we could end up with several first proposals. For this work we asked our French design team to help find the right lines and ideas. The request from Estée Lauder was to be simple and powerful at the same time.

VIP invitation

VIP invitation

VIP invitation

Then, the choice started to narrow, until we came to the final version designed with the similar pink background and 3 different colors for the gift ribbon: blue, chestnut  and red. The hand of the lady who discovers the surprise remains fine and delicate. We all want to know what’s inside the present! Wait for it…

VIP invitation

VIP invitation

VIP invitation

Our idea of a VIP experience is definitely linked to the most exclusive way to go beyond the scenes and discover a world of surprise, a world full of unexpected sensations. The VIP invitation is only a first step towards the journey of an experience. This journey will last until the gift appears! Indeed: ‘For your birthday month, we invite you for a birthday experience at the counter’. An unusual gift for a non ordinary VIP! We are sorry that we are not allowed to say what is inside but one thing is for sure: ‘Shine bright! Let us celebrate together!’ No regret to have waited. This moment will be THE moment. Well, this is how we see it and we only have one thing to tell you: Happy birthday.

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