Paris Art Ltd team created this VIP invitation design for Estée Lauder CRM programme entitled to embark its VIP clients on a wonderful birthday and a bespoke VIP experience.

A VIP experience should always start with a nice invitation…

Designing a card, an invitation, or even a flyer is something not to be missed. All details matter: wording, colors, dimensions, background… It’s far from easy to come with the best solution so we started with different ideas, different background colors so we could end up with several first proposals. For this work we asked our French design team to help find the right lines and ideas. The request from Estée Lauder was to be simple and powerful at the same time.

VIP invitation

VIP invitation

VIP invitation

Then, the choice started to narrow, until we came to the final version designed with the similar pink background and 3 different colors for the gift ribbon: blue, chestnut  and red. The hand of the lady who discovers the surprise remains fine and delicate. We all want to know what’s inside the present! Wait for it…

VIP invitation

VIP invitation

VIP invitation

Our idea of a VIP experience is definitely linked to the most exclusive way to go beyond the scenes and discover a world of surprise, a world full of unexpected sensations. The VIP invitation is only a first step towards the journey of an experience. This journey will last until the gift appears! Indeed: ‘For your birthday month, we invite you for a birthday experience at the counter’. An unusual gift for a non ordinary VIP! We are sorry that we are not allowed to say what is inside but one thing is for sure: ‘Shine bright! Let us celebrate together!’ No regret to have waited. This moment will be THE moment. Well, this is how we see it and we only have one thing to tell you: Happy birthday.

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An artistic workshop should always be prepared carefully. The content will adapt according to the crowd, the ages, the level of understanding of each member and of course the one who organizes it and what he wants to achieve!

An artistic workshop and a glass of Champagne please!

Learning how to sketch is certainly a long process but acquiring the basics in a short amount of time (3h) is possible with a good workshop leader. Every art workshop is different according to what someone wants to learn: watercolor, drawing, ink, acrylic, pencils, crayons… In the case of Le French May celebration at Harbour City with Ruinart, the idea was to provide some knowledge about the glittery sketching process signed by Paris Art Ltd.

artistic workshop

Our goal was to allow the members of the workshop to be able to design drawings such as the one above after a few hours. Some were more complex because they were added with 3d fabric.

artistic workshop hong kong

The members were very interested and finally got very talented! Klio, our workshop leader did a great job with explaining how to use the tools, the painting, the proportions, etc. And with a glass of Champagne it’s always easier to understand! After a short amount of time everyone was ready to draw, use silver powder, original tools, fabric and else to express their originality. We framed the artistic pieces on site so all guests were able to keep their piece of art at home and exhibit them!

The result is not only about learning art it’s also to discover a new world which starts with somebody’s own world. Who do you believe you are? Could you imagine a minute that 3h of your life could lead you to a passion? How would you know this is your passion if you never experimented it before?

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For the big launch event of Campfire, a fantastic coworking space, we explored original ideas linked to food and illustrations. The main big question was : how to create an illustration made of 100% food? Challenge was accepted! After a research process and brainstorming sessions we came out with the idea of plates illustrations. Not only would it be possible to illustrate with food but also could we display the hashtag of client on the plate so everyone could see the name of client and tag him on Instagram. Finally all invited enjoyed this creative experience happening live! The performance was organized throughout a workshop where guests could try to illustrate themselves and become an artist of a day. Sometimes they also inspired us with uncommon ideas and we end up going much further than what we imagined in the first place. Art in motion, creativity never stops!

 

 

 

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make up painting for illustration

The idea of painting using lipstick, eyeshadow & nail polish came with Clé de Peau Beauté who kindly trusted our unlimited creative mind. After brainstorming on creative solutions, we realized make up would be great for organizing an original event entertainment. Therefore, we launched the artistic event process and came up with fashion sketches. The main idea was to sketch guests in 10mn maximum using watercolor and the make up collection of the brand for a bespoke experience. This was a fantastic opportunity to be part of the Bal Masqué 2015 collection in which super talented artist Joji Kojima got involved in. The Japanese art combined with delicate Venetian Italian sensation has been a wonderful delight and it gave us even more inspiration for the new projects to come. Guests who would get into the Hong Kong boutiques chose their favorite mask and make up and our illustrators team would draw accordingly either live or based on a picture taken at the boutique. This led to magnificents moments.

If you wish to get into the world of the Bal Masqué 2015 collection watch the video here.

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Capture d’écran 2015-11-09 à 10.11.06 - copie

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glass painting artistic event

The idea of artistic event based on glass painting came as we discussed in the office with HK Sotheby’s International Realty about an original event entertainment. For the Art & Home series of five networking events throughout the year to thank their valued clients for their trust and loyalty, we were searching for creative ideas to organize an artistic event. Looking around at the glass walls of the office we thought: “why not using them?”. That’s how we decided to start searching for artistic solutions. ‘Paint Me on Glass’ concept was born.

Glass painting artistic event

During a very special artistic evening, the artist improvised on-site portraits of the guests while he also painted bodies and landscapes in the other rooms. glass painting artistic eventWe also invited our guests to add little touches of personal creativity so everyone could participate! Everything was made on glass: on the windows of the floor, and these windows would remain in that state during many days being kept as artistic temporary murals so it created a long-term strategy. It’s also possible to paint on smaller and individual pieces of glass to be able to take them home as a precious gift, or even to sell them at auctions to the benefit of a Charity. That’s what we did for other projects.

So during this joyful artistic event, people were meeting and cheering up, enjoying the concept and sharing it on the social networks channels. With the #hashtag on top of the portraits everyone could share the content on line and it led to passionate discussions.  While the artist was painting guests portraits, leaving attendees speechless with the flawless poetry behind the strokes of the artist brush. This was entertaining and impressing everyone as this concept was realized for the first time in Hong Kong: ‘You will never guess what I saw today!’

The intervention of the artist not only brought warmth and magic to the event, but it pleased the guests and honored them, by making them become a model for the day! Bespoke experiences are always a must.

glass painting artistic event

glass painting artistic event

glass painting artistic event

glass painting artistic event

 

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